The Caim Circle

The Caim Circle

The Power of the Menu

What You Do and Do Not Put On Your Menu Matters.

Jessa Frances De La Rosa's avatar
Jessa Frances De La Rosa
Oct 12, 2023
∙ Paid

man in white button up shirt holding black and white box
Photo by Jessie McCall on Unsplash

I really don’t like the word “mocktail”, but that doesn’t mean I can’t appreciate it for being the recognizable term for an alcohol-free cocktail. These keywords are important when learning more about the alcohol-free space and finding the products available to us, but that doesn't mean we can't flip the script as we go…

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